YouTube and Facebook are excellent tools for promotion and discovery. However, if you're serious about building a brand, growing an audience, and maintaining control of your content, there are significant advantages to using a dedicated streaming platform.
When you stream through YouTube or Facebook, you're building their platform.
When you stream through Online Streaming, you're building your own.
Your listeners and viewers consume your content on your website, under your brand, surrounded by your messaging, not somebody else's advertisements or recommendations.
Your visitors stay on your website and engage with your content.
Your logo, colours and identity remain front and centre.
Your advertising, sponsors and promotions remain visible.
You decide what your audience sees before, during and after a broadcast.
When your audience watches on your website, you control the entire experience.
You decide how your content generates revenue.
Many organisations choose a hybrid approach.
Stream through Online Streaming first and then simultaneously distribute content to:
This allows you to benefit from social media exposure while maintaining ownership of your primary audience.
YouTube and Facebook are excellent marketing channels. Online Streaming helps you build a destination that you control, under your own brand, with your own audience.
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